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I have been reading on and off about SEO related articles and I have to admit at first it seemed like a foreign language to me. I may not fully understand all the benefits that come with my blog being optimized. I do know in my simplistic way that SEO means your site/blog is coded in such a way that makes it easy for search engines such as google or yahoo to find you. Why is it important for these search engines to find you? It’s all about marketing yourself and making your content accessible to a wider audience.

There are many ways to make your site SEO friendly what with all the link backs, web directories you need to submit your site to, page ranking, meta tags and all that internet jargon you have to sort through, there is a wealth of online resource that is available to the seeker.

Here are a few things I found that you might like to think about as you continue to build/enhance your site:

Quality guidelines – basic principles

  • Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
  • Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Google’s Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Quality guidelines – specific guidelines

  • Avoid hidden text or hidden links.
  • Don’t use cloaking or sneaky redirects.
  • Don’t send automated queries to Google.
  • Don’t load pages with irrelevant keywords.
  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
  • Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  • Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

(source: google support for webmasters)

I think – Content is key but it doesn’t hurt to beef up the technicals as well.

Have a great week everyone!