I’m a recent convert to the Apple Community after having been a PC user for years. I recently purchased an iMac for a project I took on and I must say it is worth the switch. Although I still want to be in the loop when it comes to anything PC, Steve Jobs and Apple have really captured a market that is intensely loyal to anything that has the Apple logo on it. Why? Because they listen to their market.
Apple’s product line is a result of innovation and effective customer relations. Before you can even ask, they’ve already thought about it and incorporated it into the product. That’s my opinion anyway. Hence, the slew of laptops, desktops, audio and video gadgets that make you salivate like a rabid dog and head for the nearest tech store for that much-awaited 50%-70% off sale. Take for example the iPhone. Even before it hit the market, it was probably sold out virtually already. Why? Apple doesn’t just sell you a music player or a phone or a netbook. You are purchasing a “lifestyle” – it’s all about the experience and how it fits into your life. Who can resist an app-filled gadget that helps you find your way thru a city, even if you’ve never been there before? or even find a place to stay and at the same time enables you to do so many other things aside from being a phone as well. Of course, “lifestyle” purchases don’t always come cheap. I don’t have an iPhone yet, but who knows? I’ll be on the lookout for the next big sale to enjoy that piece of “tech heaven”.
Tags: apple iphone apps, GEEK STUFF, innovation, Lifestyle, PERSONAL, steve jobs, tech stuff, Wishlists
